Vietnamese Coffee Brand Trung Nguyen Legend Now Brewing In the Philippines

As coffee culture grows in the country, it opens the doors to new brands to be introduced and make a mark in the Filipino market. Recently, Trung Nguyen Legend from Vietnam made it's official launch at the World Bazaar Festival at the World Trade Center Metro Manila. 

The launch came in time with the holiday season where people are looking for products to buy as gifts or maybe something that they would like to try out especially for coffee lovers. As coffee culture is huge in Vietnam, they have developed coffee making to new heights which is seen with the large number of cafes and coffee recipes throughout the country.

The launch showed how the brand started and how it grown to be a international brand. They also had a live brewing session for us to have a taste of their products.  

Exclusively distributed by Dygen Food Ventures Inc., Trung Nguyen Legend wants to make a bold first impression with their coffee products that shows the variety of Vietnamese coffee in their variants. They have the audience try out their signature coffee brew which is strong, fragrant and invigorating from the first few sips.

Though I have never been to Vietnam, the closest I can get to have that experience is through their coffee which Trung Nguyen Legends shares with their launch. One of the favorites is Vietnamese Iced Coffee (Ca Phe Sua Da), which brings my favorite flavors into one cup and hopefully I can create with their coffee products. 

"We know how Filipinos express themselves through stories-especially online," shared Mr. Miguel Paolo Salazar, General Manager of Dygen Food Ventures Inc. "Trung Nguyen Legend fits right into that creative lifestyle. It's bold, authentic, and full of character, and we're excited to see how Filipino creators will make this coffee part of their daily content and routines."

The launch highlighted three core themes that resonate strongly with the Filipino digital community:

• Bold Vietnamese Coffee Taste -Deep, aromatic flavors crafted for those who love"strong coffee POVs" and sensory-driven content.
• Affordable Indulgence- Premium, café-quality taste that's easy to share, recommend, and enjoy daily-without breaking the budget.
• Energy + Culture-A brand rooted in Vietnam's rich coffee heritage, ideal for storytelling, travel-inspired content, and cultural appreciation posts.

Among of their products they showcased in the launched in the G7 Coffee which is one of the bestseller and is popular in many countries. They also have their Success brand which have whole coffee beans that can be brewed into the perfection and having its distinct taste. And there is more to come as they take root in the Philippine coffee market.

For updates on product availability, upcoming events, and collaboration opportunities, follow Trung Nguyen Legend Philippines on its social media account: https://www.facebook.com/dygenfood/