Shopee 11.11 Big Christmas Sale enjoys a record start, with 11 million items sold within the first 5 minutes of November 11

A Filipino electronics seller earned almost ₱70 million in sales during the first two hours of the sale alone

Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, is seeing tremendous excitement and support at its largest shopping festival of the year, the 11.11 Big Christmas Sale. Shoppers across the region raced to Shopee to secure the best deals, with 11 million items sold in just the first five minutes of November 11. The midnight shopping rush saw visits spiking 5.5 times in the first two hours, compared to an average day.