New BUYANIHAN music video by Gary Valenciano launched

Mr. Pure Energy lends talents pro bono in support of MSMEs

A music video starring multi-awarded singer-songwriter, dancer, musician, actor, music producer, and TV host Gary Valenciano premiered on July 10 for a campaign to support micro, small, and mid-sized enterprises (MSMEs).

The MTV is a public service announcement; part of the multi-sectoral project called BUYANIHAN that was organized by the Association of the Filipino Franchisers Inc. (AFFI), the Department of Trade and Industry (DTI), Go Negosyo, SM Super Malls, Globe My Business, PLDT KaAsenso, Security Bank, Union Bank, Sea Oil, and Farmacia ni Dok, with the  support of  the Philippine Association of National Advertisers (PANA), and the Kapisanan ng Brodkasters ng Pilipinas (KBP).

MSMEs are the backbone of every economy but, sadly, many were put on the brink of insolvency because of the COVID-19 lockdown. And with the country’s fiscal heartbeat largely driven by consumption, community support for these enterprises cannot be stressed enough.

Filipino Franchise Business Expo 2020 To Push Through Challenges

Business may have faced challenges at the start of the new decade with the explosion of Taal and the threat of the COVID-19  (NcoV) scare, there is still a positive outlook for people getting into franchises. This year the  Association of Filipino Franchisers, Inc. (AFFI) continues their anticipated annual event called the Filipino Franchise Business Expo which will take place this year at the World Trade Center.

The year 2020 also draws more demands for new business models, brands, and even innovations that will define the success of businesses. The AFFI believes that the 3 I’s—Improvement, Integration and Innovation will be the most important factors that investors and businessmen should take note of. In this age that technology and the internet are one of the biggest factors to marketing and customer service, both old and new companies should be able to adapt.