New BUYANIHAN music video by Gary Valenciano launched

Mr. Pure Energy lends talents pro bono in support of MSMEs

A music video starring multi-awarded singer-songwriter, dancer, musician, actor, music producer, and TV host Gary Valenciano premiered on July 10 for a campaign to support micro, small, and mid-sized enterprises (MSMEs).

The MTV is a public service announcement; part of the multi-sectoral project called BUYANIHAN that was organized by the Association of the Filipino Franchisers Inc. (AFFI), the Department of Trade and Industry (DTI), Go Negosyo, SM Super Malls, Globe My Business, PLDT KaAsenso, Security Bank, Union Bank, Sea Oil, and Farmacia ni Dok, with the  support of  the Philippine Association of National Advertisers (PANA), and the Kapisanan ng Brodkasters ng Pilipinas (KBP).

MSMEs are the backbone of every economy but, sadly, many were put on the brink of insolvency because of the COVID-19 lockdown. And with the country’s fiscal heartbeat largely driven by consumption, community support for these enterprises cannot be stressed enough.

Multi-sectoral group comes together to help entrepreneurs weather pandemic-caused recession

Public encouraged to ‘buy local’ to support small biz owners

The considerable resources of the Association of the Filipino Franchisers Inc. (AFFI), the Department of Trade and Industry (DTI), Go Negosyo, SM Foundation, Security Bank, and Union Bank are being brought to bear in efforts to jumpstart a languid economy stalled by the effects of the three-month long coronavirus lockdown.