Filipino Franchise Business Expo 2020 To Push Through Challenges

Business may have faced challenges at the start of the new decade with the explosion of Taal and the threat of the COVID-19  (NcoV) scare, there is still a positive outlook for people getting into franchises. This year the  Association of Filipino Franchisers, Inc. (AFFI) continues their anticipated annual event called the Filipino Franchise Business Expo which will take place this year at the World Trade Center.

The year 2020 also draws more demands for new business models, brands, and even innovations that will define the success of businesses. The AFFI believes that the 3 I’s—Improvement, Integration and Innovation will be the most important factors that investors and businessmen should take note of. In this age that technology and the internet are one of the biggest factors to marketing and customer service, both old and new companies should be able to adapt.

Some business trends that AFFI sees will experience a boom this year include those that provide “Convenience” such as online shopping, which will continue to level up due to technology, delivery services because of the so-called shared services business such as Grab and the like. There will also be the prevalence of specialty cuisines minus an actual restaurant or store, and more home-made products will emerge, while old and traditional food will flourish due to available delivery platforms.

Home services like car wash, aircon cleaning, pet grooming and even personal wellness services will also grab a piece of the spotlight because it can now be rendered at everyone’s doorstep. And after the Ice Scramble, Siomai, Milk Tea, Waffle, Shawarma, and the Mango Graham craze, more original brands with new food concepts will crop up, those that will cater to the taste buds of Filipinos.

These trends and other developments will be the highlight of the upcoming 18th Franchise and Business Expo, the country’s biggest and longest-running business expo organized by the Association of Filipino Franchisers, Inc. Happening on February 28 and 29 up to March 1, 2020 at the World Trade Center, Pasay City. The event features some of the best savvy start-up businesses and the best and most successful ventures across various industries in the country today.

Now with a brand-new logo designed to represent “Empowerment” in every way, the expo aims to help aspiring entrepreneurs start their dream business, and help existing ones reach their full potentials through informative seminars, learning sessions and other opportunities to be provided by partner-organizations, government agencies and fellow entrepreneurs.

The Association of Filipino Franchisers, Inc. (AFFI) continues to be the country’s foremost organization that caters to the needs of the country’s 99.6 percent of MSMEs and promotes expansion through franchising. Currently, its 221 members own a total of 16,093 outlets, 36 percent of which are company owned while 64 percent are franchised, generating annual sales worth Php 54.07 billion and providing employment for 96,000 Filipinos.

The AFFI 18th Franchise and Business Expo will happen on February 28 and 29 up to March 1, 2020 at Halls B and C, World Trade Center, Pasay City. For details, call Rafael Canare, AFFI Executive Director, at 0917-5182334, (02) 7745-3237 or email or visit

The Association of Filipino Franchisers, Inc. (AFFI) is headquartered at Unit R, 7/f Future Point Plaza III, 111 Panay Avenue, Brgy. South Triangle, Quezon City.

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