Pia Wurtzbach Back With Jollibee For The Two Tuna Pies

Pia Alonzo Wurtzbach has inded captured the world's attention when she won Miss Universe 2015, and everyone especially Filipinos celebrated her crowning. Now she is beyond the title and continues to be herself and loving the country especially the growing Global Filipino brand Jollibee.

She is now launched as the neweest endorser of not just one but two Tuna Pie variants, the original and the new spicy tuna pie. This launch also comes perfect as sales for fish-based food will peak as the start of Lent starts. Pia who is a long time love of Jollibee products has expressed her amusement as she is chosen to partner with Jollibee.


Miss Universe 2018 Catriona Gray has also been part of Jollibee and now brings back Pia Wurtzbach along with top celebrities like Sarah Geronimo and Anne Curtis. Pia remains passionate and enthusiastic as she is known for and is the perfect fit for the crown to share the good news of the two tuna pies.

“I’ve been dreaming of working with Jollibee for a long time now,” says Wurtzbach. “It’s a brand I grew up with. I even had a birthday party at Jollibee as a kid growing up in Cagayan de Oro City. Who doesn’t love Jollibee?”

“We believe Pia Wurtzbach is the perfect choice to be the face of our two-na variants for the Jollibee Tuna Pie, because of how dynamic she can be,” says Mari Aldecoa, Jollibee Marketing Director for Core Products.  “She can be as effortlessly elegant or as fiery and adventurous as she wants, and we absolutely love that. We’re excited for all the memories we can make with Pia now that she’s part of the Jollibee family.”

What’s even better is that the new Spicy variant was an instant hit with Wurtzbach. “I love the new Spicy Tuna Pie! It’s just the right amount of kick,” she says. “Don’t worry about it being too hot! If you love the Original variant, wait ‘til you try this one!”

Whether you love the timeless classic of the Original Tuna Pie or you like that extra hot kick of the Spicy variant, the Tuna Pie’s crispy and creamy two-na sarap will keep you coming back for more with its two-na variants! Grab yours now for only PHP 45.00, or if you can’t get enough, try the Tuna Pie Trio for only PHP 132.00! Tuna Pie is available for dine-in, take-out, drive-thru, and delivery at all Jollibee stores nationwide.

From L-R: Event host Vince Velasco, Jollibee Brand Engagement
Officer Celina Tan, Jollibee AVP for Brand PR, Communications
and Digital Arline Adeva, Pia Wurtzbach, Jollibee Marketing
Director for Core Products Mari Aldecoa, and Jollibee
Brand Manager for Core Product Pamie Cruz.
Log on to jollibeedelivery.com or dial #87000 to order yourself the crispy and creamy Tuna Pie. For more info and updates on Jollibee products, like Jollibee Philippines on Facebook, subscribe to Jollibee Studios on YouTube, and follow @jollibee on Twitter and Instagram.

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