ABS-CBN Global, the organization that oversees all international subsidiaries of ABS-CBN Corporation, the largest Filipino media and entertainment company in the world, has named Adrian Whant as Global Monetization Strategist and Brand Solutions Head. He will report to Olivia de Jesus, chief operating officer of ABS-CBN Global.
In this newly created role, Whant will lead the development and execution of strategies, plans and programs to create content monetization opportunities across the entire content portfolio of ABS-CBN Global and at the same time maximize revenues by creating brand solutions for clients.
“We are pleased to welcome Adrian to the ABS-CBN Global family,” said De Jesus. “As we venture into content creation for a new generation of multicultural audiences, Adrian’s experience in strategic marketing and revenue optimization will be instrumental to our company’s growth.”
