Shown in the photo are (from L-R) Reena Robles, 4As Corporate Controller and The Huddle Room Managing Partner; Norman Agatep, 4As Treasurer and Grupo Agatep President & Managing Director; Anna Chua-Norbert, 4As Trustee and DDB Philippines' Group Chief Culture Officer; Golda Roldan, 4As Board Secretary and VML Philippines Chief Executive Officer; Melvin Mangada, 4As Chair and TBWA\SMP Chairperson & Chief Creative Officer; Marian Brannely, Cannes Lions Global Director of Awards; Teeny Gonzales, 4As President and Seven AD Chief Executive Officer; Kristine Go, Smart Communications Senior Vice President; Margot Torres, McDonald's Philippines Managing Director; Raoul Panes, Chief Creative Officer of Publicis Groupe Philippines & Leo Burnett Group Manila; David Guerrero, 4As Trustee and BBDO Guerrero Creative Chair; Mike Garcia, 4As Vice President and Ogilvy Philippines Managing Partner; and the event's host, broadcast journalist Rico Hizon.
Aiming to inspire Filipino brands and agencies who wish to join the Cannes Lions awards—the international festival of creativity that recognizes the most groundbreaking work in branded communication from across the globe—the Association of Accredited Advertising Agencies (4As) of the Philippines recently hosted a special forum on the value of winning a Lion, what it takes to win, and how creativity impacts business performance.
The event took place last March 8 at the Ayala Museum in Makati City.
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