4As Philippines puts Filipino creative talent on the ASEAN stage

The Association of Accredited Advertising Agencies of the Philippines (4As) showcased the country’s advertising and creative services industry at the ASEAN Creative Industries Expo by Malikhaing Pinoy (ASEAN MPEx), held September 18–19, 2026, at the SMX Convention Center Aura in Taguig City.

Through its dedicated Creative Services Pavilion, the 4As positioned Philippine advertising and creative agencies as export-ready partners for ASEAN and global brands, showcasing capabilities spanning advertising, design, public relations, digital, and communications.

The pavilion was part of a broader national showcase alongside the ASEAN Malikhaing Pinoy, Government Services, and Coconut Industry pavilions, highlighting the range of Philippine industries with potential for regional and global growth.

4As inks partnership with Cannes Lions

The 4As is now the Official Festival Representative of Cannes Lions and Spikes Asia in The Philippines

Philip Thomas, Chairman of Cannes Lions (Left) and David Guerrero, Chairman of the Association of Accredited Advertising Agencies of the Philippines (Right) formalize an agreement to make 4As the Official Festival Representative for the Philippines of Cannes Lions and Spikes Asia.

The Association of Accredited Advertising Agencies of the Philippines (4As) has been appointed as the Official Festival Representative for the Philippines of two of the most prestigious creative festivals in the world—Cannes Lions and Spikes Asia.