Brave Ahead: Bimby Aquino Takes Charge of Family Care as iCare HMO Brand Ambassador

Filipinos have watched Bimby Aquino grow up in the public eye. Now stepping into adulthood at 19, he is making a major milestone: choosing his first official brand endorsement as an adult - partnering with iCare, an HMO with one of the country’s widest healthcare provider networks.

For Bimby, choosing healthcare for his entry into adulthood is deeply personal. Raised in a household that navigated his mother Kris Aquino’s ongoing battle with autoimmune illnesses, he developed an early understanding of health protection and medical accessibility. 

“But health should not be a privilege, nor should it be a struggle. It should be a given,” he says. “I’m partnering with iCare because every family deserves the care we fought so hard for.”

Having experienced firsthand what access to healthcare can mean for a family, Bimby believes it should not be limited to those who can easily afford it.