The Asian American International Film Festival (AAIFF) -- proudly known as "The First Home to Asian American Cinema” – kicks off this week its 41st annual festival in New York City, starting from July 25 to August 4, 2018. Acclaimed Filipino American director-screenwriter H.P. Mendoza’s Bitter Melon, a film project chosen last year for funding and support under Cinematografo Originals, is an official selection and will be shown by AAIFF at the prestigious Asia Society on Park Avenue on August 4.
Bitter Melon has been doing the festival route since debuting as a work in progress at the 2017 Cinematografo International Film Festival in San Francisco. It had its world premiere as a centerpiece film at CAAMFest in San Francisco in May, followed by a screening as a narrative feature in Outfest Los Angeles this July, before going to the East Coast for AAIFF in August.