CADBURY DAIRY MILK GETS YOU TO SING FOR JOY AND P40,000 CASH PRIZE!
Last December, Cadbury Dairy Milk excited mall-goers with a device that combined two things Filipinos love: Chocolate and Videoke. It was set during the most celebrated time of the year, Christmas. People were given a chance to have a moment of pure joy amidst the last-minute holiday shopping rush.
Dubbed “Sing for Joy,” the machine was set up in different malls within Metro Manila and passersby were invited to share the joy with one or more friends. All they had to do was pick a Christmas carol from the song list, and perform it to the best of their abilities. The machine captured the participants on video so they could watch themselves as they sang.
After their performances, the machine dispensed free, creamy Cadbury Dairy Milk Bars to each participant. Brand endorser and model Georgina Wilson joined the fun as she sang carols with fellow chocolate-lovers at the Trinoma mall in Quezon City.
