Is fragrance alone doing enough for you?

Living in the Philippines, we are used to the hot and humid weather, and the unfortunate sweat that results from our exposure to warm temperatures. While we try to look good and stay cool at all times even as we remain indoors, some midday refreshers, like a spritz of cologne or fragrance, can actually backfire. Whether or not you realize it, the mixture of smells from sweat and the strong fragrance you tried to use to cover it can actually make things worse. Because fragrance alone is not enough, you actually should be on the lookout for a double-duty product that not only refreshes you, but also protects you from bad odor.

LADIES' MANUAL: Axe Anarchy For Her

Axe, the most popular men’s fragrance brand in the World launches a new fragrance called “Axe Anarchy”.  What’s different about this new fragrance? It’s the first time Axe has launched a product for women.

Axe Anarchy For Her is a limited edition Axe fragrance for women launched as part of another Axe social experiment: What will happen if we give the Axe Effect to girls?

In today’s World, girls have taken a more active role in the mating game.  These days, asking someone out on a date and even proposing marriage is no longer just for guys.  And hasn’t it always been guys’ fantasy for women to initiate “getting together”?  Well if women will indeed take a more active role in hooking up, is it time for Axe to make fragrances for the ladies too?

Axe Philippines has launched Axe Anarchy.  Unfortunately the TV commercial that was supposed to introduce the new fragrance line was not allowed to air on national TV in the Philippines as some scenes in the commercial were deemed to violent for the public.  

The good news is that these days everyone is on Facebook anyway.  And Axe has made it available onwww.facebook.com/AxePhilippines. So check it out.  

Here’s an easier view of the commercial: