We challenged these influencers to do the #AXEperiment and here’s how they did

Feeling confident and fresh all the time is one thing that we want to achieve, and for guys, this can mean just a spray of fragrance. But because the mixture of perfume and sweat doesn’t always help you feel your most confident, fragrance alone is not enough. That’s why finding a product that will protect you from sweat and odor, one that can keep up with your active lifestyle, is a must. 

To help you find the answers for how to stay fresh and protected, AXE, one of the top male fragrance brands in the world, upgraded its formulation and now promises up to 48-hour deo protection and the best-smelling fragrances to help you feel confident and fresh whenever, wherever. With its dual-action technology that fights odor-causing bacteria, AXE’s world class fragrances fight off stink to keep guys on top of their game and smelling ready for anything. 

Big Brands Share How Shopee Helps their Business Grow Online

Through Shopee, brands such as Unilever, INSPI, and OPPO saw an uplift in orders and grew their brand presence online

With the pandemic causing significant changes in consumer shopping behavior, brands ramp up their marketing efforts by expanding their presence on e-commerce platforms like Shopee, the leading e-commerce platform in Southeast Asia and Taiwan. With the surge of online shoppers fueling the need for digital transformation, three brands share how they remain top-of-mind while establishing themselves as a strong player in the digital space through the support of Shopee’s ecosystem. 

Shopee Supports Eco-Friendly Brands in Time for Earth Day

Shopee shares how Messy Bessy, Unilever, and Klean Kanteen Philippines advocate for a sustainable future through different initiatives

Every year, people celebrate Earth Day to raise global awareness and inspire millions of individuals to take action to protect the environment. As part of the international efforts to drive action among the community, Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, launched Shop Green to encourage Filipinos to support sustainable products through Shop Green, an online sale from April 19 to 25. 

RUSH launches digital and data program with Unilever U-COIN

RUSH, a 917Ventures, Inc. loyalty and e-commerce solutions provider, has launched a partnership with Unilever through a digital rewards program called U-COIN. U-COIN is a web-based platform that provides consumers with a more rewarding shopping experience through incentives for customers when they buy Unilever products. Customers can now earn points through engaging with any of Unilever’s channels, be it offline or online, and even through participation in brand activities. Additionally, customers can visit https://www.U-Coin.com.ph/ to  monitor their earnings and redeem amazing rewards from the catalog. 

Membership to U-COIN is free and accessible to all regardless of network, which aligns with Unilever’s value of touching lives across their various brands and initiatives.  As a hub for innovative data-driven marketing and collaborative culture, Unilever’s vision of an agile platform that aggregates digital rewards from different partners was an advantage that RUSH readily delivered. 

GUYS' MANUAL: Get Ready For the Axe Anarchy Island!

Guys! It time for another exciting event with Axe. This time, it will involve a lot of sand sun, ladies (yey!) and even a great advocacy for nature!

And yes, expect a lot of sexy ladies (in bikinis), beach action, and of course great smelling men with the fragrance of Axe which campaigns have been highly participated by a lot of men and women and even celebrities. The latest was the most talked about Axe Anarchy Raid!

It will not be just a single event, but rather a series of events that will also lead to big big party in an island in the Caribbean! It a great way to feel good and also do good at the same time!

Axe, the iconic male fragrance brand known for sexy, over-the-top TV commercials and wild publicity stunts, recently announced a new project: A campaign to save Boracay?  Has Axe finally turned over a new leaf?  Have they joined the bandwagon of social responsibility?

They’re calling the campaign “Axe Anarchy Island: Sexy Saves Boracay”.  You can check it out at www.sexysavesboracay.com or just log into the Axe Philippines Facebook page at www.facebook.com/AxePhilippines. 

LADIES' MANUAL: Axe Anarchy For Her

Axe, the most popular men’s fragrance brand in the World launches a new fragrance called “Axe Anarchy”.  What’s different about this new fragrance? It’s the first time Axe has launched a product for women.

Axe Anarchy For Her is a limited edition Axe fragrance for women launched as part of another Axe social experiment: What will happen if we give the Axe Effect to girls?

In today’s World, girls have taken a more active role in the mating game.  These days, asking someone out on a date and even proposing marriage is no longer just for guys.  And hasn’t it always been guys’ fantasy for women to initiate “getting together”?  Well if women will indeed take a more active role in hooking up, is it time for Axe to make fragrances for the ladies too?

Axe Philippines has launched Axe Anarchy.  Unfortunately the TV commercial that was supposed to introduce the new fragrance line was not allowed to air on national TV in the Philippines as some scenes in the commercial were deemed to violent for the public.  

The good news is that these days everyone is on Facebook anyway.  And Axe has made it available onwww.facebook.com/AxePhilippines. So check it out.  

Here’s an easier view of the commercial:

Only Beautiful Hair from the New Best-Ever Sunsilk Completes My Fashion Statement

Its not only women that would say that their hair is their crowning glory. Us men also consider it also as a great asset. I admit that I have neglected my hair and scalp health and luster. This is caused by being exposed to the sun and the other elements like pollution and chemicals like gel and wax to get the desired shape. And recently I wanted to make it up for my long-damaged hair. So I am discovering new ways to revive and make my hair more smooth and manageable.

I look like this everyday I would wake up. But of course I wont go out without fixing my messed-up look. My hair is a little bit curly so I would be a challenge to fix this one. Bad Hair day will always be my daily struggle.

But l luckily, I came across a new innovation for my troubled hair. The New Sunsilk Co-creations Shampoo, I got a sample when I went to the Sunsilk Fashion Show at the Mall of Asia. I got to try the smooth and manageable variant by Yuko Yamashita, known for her Yuko straightening  products. I was amazed that an international hair expert would make a product available locally with  worldwide quality.

One truth is I have lost my faith in other shampoos that promised to give be better results. However, I am very intrigued what will be the results after. First it has the cool bottle design, but what got my attention is the scent of the content which is a sweet  because of the yogurt ingredient. The viscosity of the shampoo is thick that makes sure that its made of quality ingredients, which is a fail for other shampoos.


I may sound scientific but it pays to know the shampoo well since this is a daily routine that we do. and just like what I said, I need something to help me regain and manage my hair back to a very healthy state. Now bath times over and just drying up my hair, now we will see the results!

I was very impressed on how it did well on my hair. its easier to style and made it soft.  I loved the results and finally say I have found the perfect hair  companion. Now my hair looks sleek and beautiful and I am ready to face the world. No wonder Sarah Geronimo looks glam with her long shiny hair. Now I can go to events and places all day and may not need for other hair products like gel or wax. I feel more confident now. This is my fashion statement and I am loving it!

Want to know more? Visit the Sunsilk Co-creation's Hair Experts page on facebook

and get to know more about the product, the experts and testimonials of other who tried it.