We challenged these guys to take up the #AXEDares and here’s how they did

Feeling fresh is one thing, but smelling good at the same time is hard to achieve especially if you live in a tropical country like the Philippines. While we might be used to the humid weather and the uncontrolled sweat that results from our exposure to warm temperatures, we don’t always feel confident when perspiration mixes with perfume. 

That’s why you need more than just any fragrance - you need a fragrance that protects you from odor-causing bacteria, as you keep up with your active, spontaneous lifestyle. Enter AXE, one of the top male fragrances in the world. With its unique formula combining 48-hour odor-busting deo protection with the best-smelling fragrances, you are sure to feel confident and fresh, with superior fragrance and protection in any situation. It also has dual-action technology that fights odor-causing bacteria and a world-class fragrance that fights off stink to keep guys on top of their game all the time. 

Seeing if AXE is really a #FragranceThatProtects, the fragrance brand challenged these guys to step out of their comfort zones and try out various #AXEDares:

We challenged these influencers to do the #AXEperiment and here’s how they did

Feeling confident and fresh all the time is one thing that we want to achieve, and for guys, this can mean just a spray of fragrance. But because the mixture of perfume and sweat doesn’t always help you feel your most confident, fragrance alone is not enough. That’s why finding a product that will protect you from sweat and odor, one that can keep up with your active lifestyle, is a must. 

To help you find the answers for how to stay fresh and protected, AXE, one of the top male fragrance brands in the world, upgraded its formulation and now promises up to 48-hour deo protection and the best-smelling fragrances to help you feel confident and fresh whenever, wherever. With its dual-action technology that fights odor-causing bacteria, AXE’s world class fragrances fight off stink to keep guys on top of their game and smelling ready for anything. 

Is fragrance alone doing enough for you?

Living in the Philippines, we are used to the hot and humid weather, and the unfortunate sweat that results from our exposure to warm temperatures. While we try to look good and stay cool at all times even as we remain indoors, some midday refreshers, like a spritz of cologne or fragrance, can actually backfire. Whether or not you realize it, the mixture of smells from sweat and the strong fragrance you tried to use to cover it can actually make things worse. Because fragrance alone is not enough, you actually should be on the lookout for a double-duty product that not only refreshes you, but also protects you from bad odor.

LADIES' MANUAL: Axe Anarchy For Her

Axe, the most popular men’s fragrance brand in the World launches a new fragrance called “Axe Anarchy”.  What’s different about this new fragrance? It’s the first time Axe has launched a product for women.

Axe Anarchy For Her is a limited edition Axe fragrance for women launched as part of another Axe social experiment: What will happen if we give the Axe Effect to girls?

In today’s World, girls have taken a more active role in the mating game.  These days, asking someone out on a date and even proposing marriage is no longer just for guys.  And hasn’t it always been guys’ fantasy for women to initiate “getting together”?  Well if women will indeed take a more active role in hooking up, is it time for Axe to make fragrances for the ladies too?

Axe Philippines has launched Axe Anarchy.  Unfortunately the TV commercial that was supposed to introduce the new fragrance line was not allowed to air on national TV in the Philippines as some scenes in the commercial were deemed to violent for the public.  

The good news is that these days everyone is on Facebook anyway.  And Axe has made it available onwww.facebook.com/AxePhilippines. So check it out.  

Here’s an easier view of the commercial:

2012 End of the World Survival Guide!

I know many of you are wondering if this year is indeed the last year of our lives. The Ancient Mayans made a very accurate calendar that tells the world will end its era. But don't fret! There is still hope by preparing yourself with the essentials of survival. Axe Philippines bring you this informative (and sexy) video on how you can survive the end of the world.

More Survival tips after the jump!  #Survive2012

10 Things I Need To Do Before THE END

Many people are indeed concerned about the end of the world, especially when the ultimate end comes, one may recall what he/she had done to make his life worthwhile. And I do have here a list of the top 10 thing I need to do before the END comes.