Ms. Universe on her new PLDT HOME TVC: 'This is my story.'

Miss Universe 2015 and Filipino pride Pia Wurtzbach is being featured in the latest TV commercial of PLDT HOME, representing the digital services leader’s flagship DSL brand.

This is one relationship that Pia is quite proud of and excited to continue with. Pia has been an ambassador of PLDT HOME since she became a Bb. Pilipinas titleholder in 2015. She remembers how much fun she had, going around the country promoting PLDT HOME DSL even in the remote areas of Mindanao. She says of the brand new partnership, “I am really very happy that PLDT HOME decided to continue with our relationship. I believe in what they stand for,” she said.

In the recently released TVC featuring the Filipina stunner, Pia is seen backstage as pretty little girls, all aspiring beauty queens, go through the rigors of beauty pageants with their number one fan and supporter—their mothers. Pia was teary-eyed during the pre-production for this commercial revealing that the story “felt really close to home.” She said, “This is my story. I feel that this was specifically written for me. I should have brought my mom with me today. I left her in the hotel. I want her to see this, too,” she told those around her during that meeting.

Stories of Love, Family, and Fun Told With #KwentongJollibee

When did you shed a tear for a TV commercial?

I did and it was about Jollibee!

This Valentine's Day, they showed 3 short stories of family, love, and fun  with Kwentong Jollibee. We were able to see the stories along with the cast and the people of Jollibee. As Jollibee played a huge part in Filipinos lives, we have our own memories that happened in their stores and food. 

Jollibee Global Brand Chief Marketing Officer Francis E. Flores said, “Every Pinoy can relate to the TV ads as they are based on real stories from our customers. They depict the everyday lives of Filipinos and how they express their love to their families, and the role that Jollibee plays in making each memory more memorable.”

New Avida TV commercial shows touching, funny side of moving out

For Filipinos, moving out of the family home evokes feelings of sadness and hope, fear and excitement—for parents as well as their grown children. A touching yet funny vignette about moving out is shown in a new television commercial featuring Migs, a young man who takes his dad on a tour of the new condo unit he bought from Avida Land, an Ayala Land brand.

LADIES' MANUAL: Axe Anarchy For Her

Axe, the most popular men’s fragrance brand in the World launches a new fragrance called “Axe Anarchy”.  What’s different about this new fragrance? It’s the first time Axe has launched a product for women.

Axe Anarchy For Her is a limited edition Axe fragrance for women launched as part of another Axe social experiment: What will happen if we give the Axe Effect to girls?

In today’s World, girls have taken a more active role in the mating game.  These days, asking someone out on a date and even proposing marriage is no longer just for guys.  And hasn’t it always been guys’ fantasy for women to initiate “getting together”?  Well if women will indeed take a more active role in hooking up, is it time for Axe to make fragrances for the ladies too?

Axe Philippines has launched Axe Anarchy.  Unfortunately the TV commercial that was supposed to introduce the new fragrance line was not allowed to air on national TV in the Philippines as some scenes in the commercial were deemed to violent for the public.  

The good news is that these days everyone is on Facebook anyway.  And Axe has made it available onwww.facebook.com/AxePhilippines. So check it out.  

Here’s an easier view of the commercial: