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The Philippines is a country that takes pride in its roster of beauty queens. International beauty pageants are a sport in their own right in this country and are highly anticipated events regarded with the utmost passion from Filipino fans, cheering and supporting each Ms. Universe-Philippines candidate both online and offline.

The Ms. Philippines sash is not a stranger to the spotlight. Amidst the win of 2016 Ms. Universe, Pia Wurtzbach, was a full blown controversy after her title was mistakenly awarded to Ms. Colombia. This became a trending topic all over the world, dominated by Filipino netizens who showed their support to the newly crowned Ms. Universe Royalty.

Ms. Universe on her new PLDT HOME TVC: 'This is my story.'

Miss Universe 2015 and Filipino pride Pia Wurtzbach is being featured in the latest TV commercial of PLDT HOME, representing the digital services leader’s flagship DSL brand.

This is one relationship that Pia is quite proud of and excited to continue with. Pia has been an ambassador of PLDT HOME since she became a Bb. Pilipinas titleholder in 2015. She remembers how much fun she had, going around the country promoting PLDT HOME DSL even in the remote areas of Mindanao. She says of the brand new partnership, “I am really very happy that PLDT HOME decided to continue with our relationship. I believe in what they stand for,” she said.

In the recently released TVC featuring the Filipina stunner, Pia is seen backstage as pretty little girls, all aspiring beauty queens, go through the rigors of beauty pageants with their number one fan and supporter—their mothers. Pia was teary-eyed during the pre-production for this commercial revealing that the story “felt really close to home.” She said, “This is my story. I feel that this was specifically written for me. I should have brought my mom with me today. I left her in the hotel. I want her to see this, too,” she told those around her during that meeting.

Miss Universe 2015 Pia Wurtzbach advocates for HIV awareness and testing

Miss Universe 2015 Pia Alonzo Wurtzbach called for Filipinos’ increased awareness on HIV as she winds up the Bb. Pilipinas Charity Day during her homecoming. The new Miss Universe continued her HIV advocacy in the Philippines by speaking with advocates and young people living with HIV.

“It is shocking that the Philippines has one of the fastest growing rates of HIV infection in the world. Many of those who get infected are young people. I want to use my voice to help lift up those who are living with HIV and to bring awareness to young people who do not know how to protect themselves against this virus,” Wurtzbach says.