GUYS' MANUAL: Get Ready For the Axe Anarchy Island!

Guys! It time for another exciting event with Axe. This time, it will involve a lot of sand sun, ladies (yey!) and even a great advocacy for nature!

And yes, expect a lot of sexy ladies (in bikinis), beach action, and of course great smelling men with the fragrance of Axe which campaigns have been highly participated by a lot of men and women and even celebrities. The latest was the most talked about Axe Anarchy Raid!

It will not be just a single event, but rather a series of events that will also lead to big big party in an island in the Caribbean! It a great way to feel good and also do good at the same time!

Axe, the iconic male fragrance brand known for sexy, over-the-top TV commercials and wild publicity stunts, recently announced a new project: A campaign to save Boracay?  Has Axe finally turned over a new leaf?  Have they joined the bandwagon of social responsibility?

They’re calling the campaign “Axe Anarchy Island: Sexy Saves Boracay”.  You can check it out at or just log into the Axe Philippines Facebook page at

The project aims to rally support for the preservation and promotion of the island of Boracay.  “It’s one of the most beautiful places in the World.  We want to get more young people to care about Boracay by making this a cool and sexy cause to support,” says Axe Brand Manager Gem Laforteza.

Everyone has a sexy “what happens in Boracay stays in Boracay” story to tell.  We all love Boracay and we want to keep it the way it is with its pristine white beaches, clear waters, and of course the beautiful people.  Now, Axe Philippines is bringing something very unusual but potentially very powerful as well to the cause: Axe Girls in bikinis.

“Boracay is all about being young and having fun.  And that’s exactly what the Axe brand is: young, fun, and sexy.  That’s why we love this cause,” says the Axe team.  Well, the Axe Girls will definitely be a big help in getting the support of guys everywhere.

But Axe Girls in bikinis isn’t the most exciting news about the new Axe campaign.  Axe Philippines will also be sending two brand ambassadors on a mission to promote Boracay and the rest of the country in an upcoming assembly of Axe ambassadors in the Carribean. 

To celebrate the successful global launch of its newest fragrance, Axe Anarchy, Axe will be throwing a 3-day party in a private island in Palencia, Belize in the Carribean Sea.  Brand ambassadors will be flown in from all participating Axe countries to party on a beautiful patch of sand.  Seeing this as an opportunity to promote Boracay, Axe Philippines will be sending one guy and one girl to represent the Philippines at the party. 

On top of the “diplomatic mission” to the Carribean, Axe Philippines will also be coming up with fundraisers to pool support for a clean-up mission in Boracay.  Their first event is a sexy car wash they’re calling “Axe Anarchy Bikini Car Wash”, which will be happening on October 20, 2012 at the NBC Tent Grounds at the Fort.  The Axe Girls will be washing cars in exchange for 500-peso donations to the cause.  And all proceeds from the event will be matched by Axe Philippines and used to fund a clean-up mission. 

“Axe Philippines will be donating one peso for every one peso raised during event,” says Gem.  “But more than the money, this is about getting people to shout out that they support the cause and that they want to keep partying in Boracay.”

To join the Bikini Car Wash, or to learn more about the project, you can check out or the Axe Facebook page at

Axe Philippines is out to save Boracay.  Watch out for it!

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