The SM Cinema e-PLUS Card:The most convenient access to movie-watching all in one card


Now, movie-watching is better than ever with SM Cinema’s newest and most exciting offer yet—the e-PLUS card! e-PLUS, your gateway to Entertainment, Privileges, Lifestyle, Upgrades and Surprises. 

What is e-PLUS?

SM Cinema’s e-PLUS Card is the most convenient access to the movies. It’s a prepaid card that is reloadable with P500 and P1000 load denominations. Get free snacks every time you load up. Reloading is available at the SM Cinema ticket booth and soon, online via www.smcinema.com and other reloading facilities. The SM Cinema e-PLUS card is your perfect entertainment gift-card. It can be customized and be used as a corporate giveaway for employee-driven programs, sales incentives, and product bundling promotions.


Moreover, the e-PLUS card is upgradeable to a loyalty card for free. Once upgraded, you also have an option to avail the e-PLUS Starter Kit which includes a movie, snack, and a premium item. Use your e-PLUS card to earn reward points every time you watch a movie and soon, when you purchase at any Snacktime outlets. Redeem reward items easily at the e-PLUS booth located in all SM Cinema branches nationwide. 

The e-PLUS card is your ticket to Entertainment, exciting Privileges for different Lifestyles plus enticing Upgrades and Surprises. With various partner merchants, the e-PLUS Card is able to provide its loyal movie-going patrons with a lot of privileges and exclusive offers.  

Who may use e-PLUS?

The e-PLUS card is open to all movie-goers. Students, entrepreneurs, and professionals may enjoy all the perks and convenience that the card offers.

Different companies and businesses may also avail the card and extend the privileges both to their employees and customers. Because the e-PLUS card is reloadable and is loaded with special offers and rewards, this will be great as a gift card for any employee-driven programs, or as sales incentive. Companies may also bundle the e-PLUS card with their products/ service or include it in its roster of corporate giveaways. 

Why e-PLUS?

e-PLUS card is not just your run-of-the-mill prepaid card. The first of its kind in the country, this special card makes movie watching convenient and even more enjoyable. Load up and get instant access to your movies. No need to fall in line; cardholders may go straight to the theater of choice. 

Packed with exciting surprises, holders of the e-PLUS card will receive reward points with every movie ticket purchased when they upgrade to a loyalty card. Enjoy discounts and freebies from partner merchants. Exciting premium items are also easily redeemable at e-PLUS booths located SM Cinema branches. The more you load up, the more rewards and freebies you get.

Moreover, receive regular movie and promo updates via email and SMS. Get invites to exclusive promos and seasonal offers along with access to exclusive events, quarterly raffles and free giveaways on different occasions. 

How can I get an e-PLUS Card?

Getting an e-PLUS Loyalty card is so easy. New members and existing prepaid card holders just need to submit a duly-accomplished application form with a valid ID at any e-PLUS booth located in SM Cinemas nationwide. The Application Form is available at the e-PLUS booth or on-line via the SM Cinema website. Upon submission of the completed application form, a cardholder has the option to avail the e-PLUS Starter Kit for only of P300.00. Starter kit includes a premium item, an automatic pass to a movie plus a large popcorn and a soda. Upon completion of registration and payment of the starter kit, the cardholder will receive a personalized e-PLUS card and a welcome SMS. By validating his/her mobile number, cardholder gets a complimentary movie ticket. 

What are the e-PLUS Loyalty Card privileges?

VIP Privileges

Apart from exclusive discounts and offers from its partner merchants, e-PLUS provides VIP privileges to its cardholders. e-PLUS cardholders are given special lanes at the ticket booth when they reload, a free upsize of drink when they present their card at any Snacktime counter, and a meal credit for every P500.00 or P1,000 reload which they can use to avail of a popcorn and drink. 

Rewards to Exclusive Promos with Partner Merchants

e-PLUS cardholders can use their points to get exclusive SM Cinema items from parking discount vouchers, planners and gadgets like mobile phones and digital cameras. Cardholders are also entitled to a 50% discount on select SM exclusive movies, join online and seasonal promos and quarterly raffles where gadgets, trips and concert tickets will be given away.

That’s not all. e-PLUS, with the support of its partner establishments, are giving away treats exclusive to its cardholders. When you sign up for membership to the e-PLUS loyalty program, you automatically qualify to enjoy special offers from The White Hat, Goldilocks, Mister Donut, Hen Lin, Sbarro, Airphil Express and SM Men’s Wear. Villman, Lenovo, Silverworks, Belo Men and Belo Essentials offer unbelievable surprises while special privileges are up for grabs at Beauty and Butter, The Body Shop, Slimmer’s World, Slimmer’s Face and Skin, SM Storyland, SM Bowling, SM Skating, MOA Eye and Nido Fortified Science Discovery Center. Experience discounts from products that define your lifestyle such as The North Face, Bratpack, Roxy, Delsey, High Sierra, Quicksilver, Kickers, Sanuk, DC and The Travel Club. With e-PLUS, the perks are endless!

Get your e-PLUS card now and enjoy the most convenient and rewarding movie-watching experience! 

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