SM Cinema’s e-PLUS card partners with Habitat for Humanity

SM Cinema’s e-PLUS card, your most convenient access to the movies, has sealed a partnership with Habitat for Humanity Philippines last November 6 at the Premier Café of the Mall of Asia Arena. For every purchase of an e-PLUS Gift Card worth P300.00, part of the proceeds will go to Habitat for Humanity Philippines’ Ayos Bahay Challenge, a pro-active disaster response and risk mitigation program of Habitat that targets to distribute shelter repair kits and home improvement kits to disaster-prone areas in the country. The SM Cinema e -PLUS Gift Cards are available at all SM Cinema e-PLUS booths nationwide. 

In the photo are (left to right): Ms. Joanne Pacho, Social Investments and Endowment Officer of Habitat for Humanity Philippines, Ms. Koleen Davila-Palaganas, Marketing & Communications Director of Habitat for Humanity Philippines, Mr. Edgar C. Tejerero, Senior Vice-President of West Avenue Theatres Corporation (WATC), the managing arm of SM Cinema and Ms. Sahara Garnica, Asst. Vice President for Corporate Marketing of WATC.

SM Cinema holds first-ever Free Movie Day in celebration of their 100% digitization

In celebration of the full digitization of their movie theaters, SM Cinema held the first-ever Free Movie Day in the Philippines. Upholding their commitment when they announced this massive project last year, SM Cinema completed the full conversion of their cinemas through the assistance of the Virtual Print Fee program, a subsidy program offered by international film distributors to assist theatre operators in digital theatre conversion.

“We are proud to announce that we have kept our promise to complete the transition of our 246 theaters in all of our 45 branches nationwide, and with this Free Movie Day, we show our gratitude to our loyal patrons by letting them experience first-hand the features of our fully digitalized theaters for free.” said Edgar Tejerero, Senior Vice President of West Avenue Theatres Corporation, the managing company of SM Cinema. “This digital conversion of our movie theaters serves as a testament to our loyal patrons of our commitment to provide only the best movie experience for them.” added Mr. Tejerero.

Aside from lowered costs for film production, editing and distribution for movie production companies, both theater operators and moviegoers can widely benefit in digital theatre conversion. Movie patrons can enjoy movies having clearer audio and crisper visual quality compared to film-based movies, while theatre owners can have real-time distribution of movies to several locations or branches at once. Moreover, the shift to digital cinemas reduces the chances of piracy with its tighter copy protection and the time-lock function that only allows a movie to be accessed at a preset time. This prevents unauthorized copies from being distributed prior to the world or local premiere.  

SM Cinema Features Exciting Exclusive Action and Horror Movies this October!

Thrills and excitement  await SM Cinema patrons as they unveiled four CinExclusive movies for October. 

Four movies are lined up to be featured in SM Cinema which includes martial arts film Flying Swords of Dragon Gate on October 10, horror film VHS and Tim Burton’ animated movie Frankenweenie on October 17, with the latter being shown in both Digital 3D and IMAX 3D. Finally, with Halloween just around the corner, horror movie, The Apparition, will definitely give movie-goers a chill when it opens on October 24. 

On October 10, SM Cinema screens the martial arts movie Flying Swords of Dragon Gate, a retelling of the Dragon Gate legend about which a band of marauders masquerading as the staff of the new Dragon Inn by day and at night pursue their true calling as fortune hunters in search of the treasures of a lost city buried underneath the desert. It stars Jet Li as Chow Wai-On, the General of the Ming Dynasty. 

SM Cinema and the Film Development Council of the Philippines ink agreement in support of the Virtual Print Fee Program and FDCP’s Cinematheque Project

Times really has changed for the movie industry. Though we refer to movies as "film",  we are now at the time for it to evolve into a new format that will provide a better movie experience especially for Filipino moviegoers.

SM Cinema and the Film Development Council of the Philippines (FDCP) solidify its partnership and celebrate a milestone in Philippine Cinema history with the full digitalization of SM Cinema theaters by September 2012.

In a recent Memorandum of Agreement signing between FDCP and SM Cinema, the country’s leading film exhibitor has converted 100% of its theaters to digital under the Virtual Print Fee (VPF) program. 

Launched last year, the VPF Program is a financing mechanism which funds the first purchase of digital cinema equipment, allowing theater owners and exhibitors to recoup a portion of equipment costs. DCinema manages the deployment of the VPF in the Philippines. With the help of the VPF program, DCinema will be able to deploy world-class digital projection system in the country, with a target of 400 screens for digital conversion.

The SM Cinema e-PLUS Card:The most convenient access to movie-watching all in one card

Now, movie-watching is better than ever with SM Cinema’s newest and most exciting offer yet—the e-PLUS card! e-PLUS, your gateway to Entertainment, Privileges, Lifestyle, Upgrades and Surprises. 

What is e-PLUS?

SM Cinema’s e-PLUS Card is the most convenient access to the movies. It’s a prepaid card that is reloadable with P500 and P1000 load denominations. Get free snacks every time you load up. Reloading is available at the SM Cinema ticket booth and soon, online via www.smcinema.com and other reloading facilities. The SM Cinema e-PLUS card is your perfect entertainment gift-card. It can be customized and be used as a corporate giveaway for employee-driven programs, sales incentives, and product bundling promotions.

E-Plus Teen Assembly at the SM Mall of Asia Arena

SM Mall of Asia Area is now known to be the newest and biggest event area in the Metro and even the Philippines, and to celebrate the opening of the new destination in the Mall of Asia grounds, E-Plus (Under SM Cinemas), gave a treat to its loyal patrons with a one of kind meet and greet plus concert at the Arena!


Sports and Rock Stars assemble at SM Cinema’s e-PLUS Teen Assembly

SM Sports and entertainment celebrities attended and performed during the biggest Saturday gimmick of the year at the e-PLUS Teen Assembly, held last September 1, 2012 at the MoA Arena.

New and existing e-PLUS members got a chance to rock out at a special party organized by SM Cinema for their loyal patrons. The party features music spinned by DJ Lady Trinity, with performances by various popular OPM bands such as the V-Fort Band, General Luna, Never the Strangers, Sandwich, and Up Dharma Down. This special party also featured numbers by dance squads from various schools. Guests also got a chance to take home treats and freebies from the e-PLUS partner booths present at the event.

Another highlight of the event was the first official public appearance of the new Philippine Futsal Team, the Muzangs. The Muzangs include Azkals player Misagh Bahadoran, Daniel Matsunaga, among others. As a special treat to lucky e-PLUS members, the first 500 ticket holders got a chance to meet and greet the members of the team.  

The e-PLUS Card is SM Cinema's newest lifestyle card which features a new reloading system for ticket purchasing, giving users a fast and convenient movie experience. With the e-PLUS Card, movie patrons avoid long movie ticketing lines and enjoy discounts and exclusive promos for purchases at SM Cinema. For every reload in the ePlus Card, cardholders can earn points that they can use to redeem treats from SM Cinema and Snack Time. 

Tickets for the e-PLUS Teen Assembly were given free for every new application of the e-PLUS Card or through reloading of existing e-PLUS Cards at any SM Cinema nationwide. For more details about the event, visit the official website of SM Cinema at www.smcinemas.com