PUP DAPR GEAR UP! – Presented by IN2IT Philippines, Emerged Triumphant Amidst Adversity

Picture taken at COC Open Grounds right after evacuation—safety regulations prevented us from returning to the venue.

In a remarkable display of resilience, students from the Polytechnic University of the Philippines’ Department of Advertising and Public Relations (PUP-DAPR) and Innity Philippines, in an event co-presented by IN2IT Cosmetics, successfully launched the GEAR UP! seminar-workshop. Despite coming across an unforeseen challenge, the event not only demonstrated the participants' dedication to navigating the digital media landscape but also showed the beauty beyond adversity.

GEAR UP for the Future of Digital Media: PUP DAPR and Innity Philippines set to launch GEAR UP

In an exciting collaboration, an adept group of fourth-year students of the Polytechnic University of the Philippines’ Department of Advertising and Public Relations (PUP-DAPR) is joining forces with Innity Philippines to host an exclusive seminar-workshop – GEAR UP: Navigating Media Planning and Buying in a Digital World. After two long years of virtual engagements and webinars, this event, scheduled for December 5, 2023, at the PUP-COC Audio Visual Room, marks its triumphant return with a focus on Digital Media Planning and Buying.

This seminar-workshop will guide participants through the fundamentals of digital media planning and buying, providing insights into the strategic distribution of content across various channels. Attendees will gain theoretical knowledge and practical skills to navigate the dynamic and ever-evolving digital landscape. One of the key objectives is to empower participants with the competence to make data-driven decisions. This hands-on approach ensures that attendees are well-prepared to tackle the challenges of the contemporary media landscape.