In an exciting collaboration, an adept group of fourth-year students of the Polytechnic University of the Philippines’ Department of Advertising and Public Relations (PUP-DAPR) is joining forces with Innity Philippines to host an exclusive seminar-workshop – GEAR UP: Navigating Media Planning and Buying in a Digital World. After two long years of virtual engagements and webinars, this event, scheduled for December 5, 2023, at the PUP-COC Audio Visual Room, marks its triumphant return with a focus on Digital Media Planning and Buying.This seminar-workshop will guide participants through the fundamentals of digital media planning and buying, providing insights into the strategic distribution of content across various channels. Attendees will gain theoretical knowledge and practical skills to navigate the dynamic and ever-evolving digital landscape. One of the key objectives is to empower participants with the competence to make data-driven decisions. This hands-on approach ensures that attendees are well-prepared to tackle the challenges of the contemporary media landscape.
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