The Itchyworms release Di Na Muli official music video

Di Na Muli was written in 2016 by long-time friends Jazz Nicolas and Wally Acolola. They entered the song into the 5th Philippine Popular (PhilPop) Music Festival, performed by The Itchyworms, where it won the grand prize. Now, in 2018, the song has been given new life in the official soundtrack of the hit film Sid & Aya (Not A Love Story) (Viva Films, starring Dingdong Dantes and Anne Curtis, directed by Irene Villamor).

Somewhere in between PhilPop and Sid & Aya, the Itchyworms set out to immortalize the song. The result was a visually stunning and emotional music video, directed by Paolo Abella. Help also came along in the form of the video's co-director Juno Oebanda, longtime friend of the band, and the generous indulgence of none other than the Cultural Center of the Philippines. The link to the CCP is Teddy Hilado (d. 2015), recognized as the father of lighting design in Philippine theater, who is also the uncle of Oebanda

Sid & Aya: Not a Love Story - Or Is It?

Who would have imagined that Dingdong Dantes and Anne Curtis will be paired again for a movie?  Sid & Aya: Not a Love Story brings them together in this film which they said is not a love story, or is it?

Sid (Dantes) and Aya (Curtis) come from different worlds but both are driven by their passion. Sid is a stock broker, while Aya has a lot of jobs to fund her dream of living abroad. The two met and made a professional agreement of for companionship to cope with Sid's insomia. From there, being more connected to each other leads to the complication of their terms. 

Is Sid and Aya, really not a love story? I feel its complicated, and you have to see it to judge it. Because it some perspective, it does, but in some aspect it doesn't. Kinda confusing, yet I think it will also depend on personal perspective. The story was nicely told with less pretentious story lines which can disconnect it from the viewers. It did not dwell on the social status of the two which has been the forever cliche of these types of movies.