Shopee Provides MSMEs with All-Around Marketing Support to Grow their Online Business

Shopee assists MSMEs in their e-commerce journey from on onboarding and trainings to enhanced marketing tools and strategies

As society becomes more digitalized, e-commerce plays a significant role in helping groom and grow entrepreneurs who can meet the needs of consumers. More people in the region are coming online, and this number is expected to reach around 380 million by 2026. In order to help brands and MSMEs establish and strengthen their online presence, Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, focuses on developing a strong support ecosystem that makes it simple for them to launch and grow their online business. 

World Vision and ComCo Southeast Asia join forces to support MSMEs

Aside from plaguing the health of people all over the world, COVID-19 has affected global economies, with businesses closing down leaving millions of people jobless. In developing countries like the Philippines, small businesses are hit the hardest as they struggle to survive in the current climate. Consumers are looking for brands that care about social issues, but with most business enterprises in the country made up of micro, small and medium enterprises (MSMEs), these businesses might not have social issues at the top of their priority list as they try to cope with the pandemic. In line with this, World Vision in the Philippines, an international child-focused non-profit organization, has partnered with ComCo Southeast Asia, a trailblazing and globally award-winning integrated communications agency in the region, for Cause Marketing for Good – a campaign to support MSMEs during these difficult times and to teach them how they can champion social issues through their marketing efforts.