Levi’s Orange Tab: The ‘jeans with the famous fit’ is back

Ladies’ Orange Tab jeans is based on the
 ‘70s designs, but with better stretch,
 remastered for today’s taste. 

A Levi’s pair of jeans is usually marked by its red tab, a feature that was first sewn onto the left side of the right back pocket of the 501 jeans way back in 1936. But did you know that Levi’s was noted for another tab color in the 1960s? 

A time of cultural, social and political changes, the 1960s saw the emergence of the counterculture generation that tried to break away from mainstream ideals in various ways. 

For instance, to project a sense of fashion individualism, this generation ripped, tailored, embroidered, and added fabric to their jeans, for literal and figurative flare. 

For the ladies’ Orange Tab jeans,
pairs feature double fell inseam,
wide belt loops and scoop and coin pocket. 

To support the lifestyles and personalities of these rebels, Levi’s introduced the Orange Tab collection, an original take on street-style influences.