GCash weaves itself into Pinoy vocabulary and lifestyle

“I-GCash mo na ‘yan!”

Two years ago, GCash was hardly known by Filipino consumers.  Now, the e-wallet platform has become so embedded in people’s everyday lives it has become a verb, a payment category, even a word to describe the letter G.

GCash President and CEO Martha Sazon shared this fun fact at the 2022 Rotary District Conference where she talked about the big role GCash plays in the rise of the digital economy. Sazon was joined by the CEOs of BPI, Angkas, and Transportify.

“It has become a verb. People say, ‘i-GCash mo ‘yan.’  I heard pa nga one time, ‘Ano ba ang GCash mo?  Paymaya…?’.  It’s now a category name.  Part na rin ng alphabet.  ‘Yung isang bata sabi G is for GCash,” she quipped.

GCash’s popularity soared during the pandemic despite being around since 2004, but Sazon believes that the mobile wallet is here to stay due to increased digitalization. Consumers have also gotten used to the convenience it offers.