McJim Brings Honor To The Country As It Competes In 22 International Film Fests

 Director and PR entrepreneur Chris Cahilig attributes the success
of McJim’s short films to the brand’s adherence to its timeless
philosophy of quality, style, and elegance.

True to its enduring values of quality, style, and elegance, trusted leather goods brand McJim Classic Leather is unstoppable as it continues to gain international recognition for its troika of masterfully produced short films under its “Get Reel” online campaign, just over a year after its debut video, “Pitaka,” made waves in the internet.

McJim’s “Pitaka” (The Wallet), “Sinturon” (Belt), and “Bag” have been selected to complete in a total of 22 prestigious film festivals—as of this writing—in the United States, United Kingdom, Italy, France, Australia, Mexico, and Venezuela, a record-breaking feat for a commercial brand.

Shortfilm ‘Pitaka’ goes viral as it tugs at the heartstrings of Filipino netizens

Pitaka, a short film directed by Chris Cahilig, touched the hearts of Filipinos as it depicted the story of a hardworking young man who set aside his own dreams to provide for his younger brother’s needs—and how the younger sibling showed his gratitude to kuya in the end.

Presented by McJim Classic Leather through its Get Reel online campaign, the video, which was upload on May 11, garnered over 630,000 views and 12,300 shares on Facebook in just five days.