Good news to those who missed out on the all-original and all-new Filipino production of Rivalry: Ateneo-La Salle The Musical!
It’s another opportunity to bring out the pom-poms and prepare the loudest cheer as
4th Wall Theater Company brings back the well-applauded and well-loved musical starting January 25, 2013 at the Meralco Theater.
School spirit is very much alive as Ateneans and La Sallites clash onstage and engage in an intense battle replete with rousing musical numbers, impressive choreography and exchanges of wit and humor. The competition between the two schools is so engaging that even those who are neither from Ateneo nor from La Salle enjoyed the show.
“Based on a backyard study we did, 45% of those who watched the first staging are neither from Ateneo nor from La Salle. More importantly, the audience of theater in the Philippines is not expanding the way it should be. The reason why we have to do this again is we know we have a market to tap. I would like for us to leave a legacy of really expanding the theater industry,” Ed Gatchalian, executive producer and musical director of Rivalry, explained.
An exclusive sneak preview of “Rivalry” was held recently for the online community to experience the much-talked about production.
