PayMaya Philippines (formerly Smart e-Money, Inc), the financial services arm of Smart and PLDT, launches today #NowNation, a campaign that aims to inspire and enable the millennials to seize the day and pursue their passions be it in sports, music, fashion, gaming, and travel.
With the rise of digital, there is no better time for the millennials to be whoever they want to be and do the things they have always wanted. However, the challenge of financial inclusion in the country hinders the unbanked (69% of the population have no bank accounts) and the uncarded (only 7 million Filipinos have credit cards) to access financial and digital services. For instance, the lack of a credit card disables potential travellers to book flights every time they spot a seat sale. With PayMaya, by simply downloading the app on Google Play or App Store, users get an instant virtual Visa card that they can use to book flights whenever, wherever they are.
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