2012 is indeed a year of the start of new things especially for the tourism industry in the country. No question, we have great places and things to do here and DOT recently launched the new tourism campaign It's More Fun In The Philippines. With the hashtag #ItsMoreFunInThePhilippines trending in twitter world wide.
It does have this 'cool' factor connected with the slogan and is perfect with photos. However, there are still a dash of controversy with its similarity with the 1951 Switzerland poster with the slogan "It's More Fun in Switzerland". Others use the slogan and post them with pictures that contains negative propaganda and others with subliminal meanings. I admit to be surprized with the new logo but finally realized that there is no need to destabilize the campaign because we have not given it time to prove its effectiveness.