College students prepare to taste their full potential with Teenspeak, Pepsi Philippines

(L-R: Students flank UP AdCore Project Lead Bianca Aquino (in white);
 PepsiCo Brand Marketing Associate Manager Gutzee Segura; PCPPI
Corporate Affairs and Communications Senior Manager, Monique Castro;
 and PCPPI Vice President for Legal, Government and
Corporate Affairs, Atty. Jun Manuel.

What if students had a hand on how big companies did advertising campaigns or addressed business challenges for their target market? What difference would their new ideas and innovations bring to the table?

These were the possibilities Pepsi Cola Products Philippines Inc. (PCPPI) and the University Philippines Advertising Core (UP AdCore) sought to challenge in this year's iteration of the annual Teenspeak competition—"Start with a Sip."

"We've consistently partnered with educational institutions as part of our desire to drive inclusive growth for our stakeholders," said Monique Castro, PCPPI Corporate Affairs and Communications Senior Manager. "We've done lots activities and initiatives for children like our annual Brigada Eskwela project and this time we've set our sights on building up the youth through this competition."