Rex Orange County announces new album, Who Cares?

Rex Orange County returns to announce his forthcoming album WHO CARES?, which is due March 11th via Sony Music. Along with the announcement, Rex also shares the new album's lead single and its accompanying video in "KEEP IT UP." In the video, Rex is seen dancing his way through Amsterdam's busy city center as he performs the track alongside musician Benny Sings, with whom he created WHO CARES? over the course of a few sessions in Sings' Amsterdam studio.

Today's release is Rex's first since 2020's Live at Radio City Music Hall EP taken from his two sold-out shows at the venue in 2020 just before his international Pony tour was cut short in Berlin due to Covid-19. As it turns out, however, that tour being cut short is part of the genesis of this album. After spending the bulk of 2020 quarantined back home in the UK, Rex made the trek to Amsterdam that fall to record with Benny Sings, with whom he crafted the 2017 platinum selling breakout single "Loving Is Easy."