Joshua Garcia celebrates Christmas Magic as the new face of GCash for the holidays

There are still several days until Christmas, yet the season is already very much alive everywhere in the country. While the last few years may have been a little less jolly, GCash, the country’s leading e-wallet app, is bringing back the magic to the holidays with a little help from Philippine entertainment’s new leading man. 

Joshua Garcia has been heating up televisions across the country with his starring role as Brian Robles in “Mars Ravelo’s Darna” and an upcoming landmark deal for Dreamscape production’s “Unbreak My Heart”.  Adding to his already impressive list of milestones is his new role as the face of GCash to celebrate a Merry G Christmas and uphold what truly warms his heart – traditions with his family and friends. 

“The family tradition I look forward to every Christmas is our family reunion wherein my family spends Christmas together,” he said. “We take advantage of the time we can have our bonding during this season when we are not too busy with work with some games and a simple feast for the whole family.” 

WIDE International Announces Newest AROMAGICARE Endorser Park Eun-Bin

WIDE International Strategic Experts Co. (WIDE International) aims to empower its marketing and brand awareness campaigns further this year. And one power move is jumping on the latest trends in pop culture by unveling its newest and first-ever Korean endorser, actress Park Eun-Bin for AROMAGICARE.

Founder and CEO, Ms. April Martin believes that having the K-Drama star can effectively attract potential customers and product enjoyers of different ages. “Since we’re committed to create a healthy and wealthy community, we think that tapping the ever talented and cheerful actress is a good move to present our brand to people from all walks of life,” she said.

Meanwhile, since her popularity here in the Philippines continues to rise, making Eun-Bin the first-ever Korean brand ambassador for AROMAGICARE is “The Extraordinary” partnership that they shouldn’t really miss this year.

Judy Ann Santos-Agoncillo lives like a pro as Beko’s new brand ambassador

Beko Philippines recently welcomed its new family member, who is none other than the actress, entrepreneur, celebrity cook and true pro mom Judy Ann Santos-Agoncillo.

Judy Ann is the new face of global European brand Beko’s “live like a pro” campaign in the Philippines. This wife and mom to three kids said Beko makes it easy for people to live healthier lives, thanks to the advanced technologies in the brand’s appliances.

As one of the most trusted and credible names in show business, Judy Ann chooses a brand that’s trusted in over 140 countries and that’s Beko!

“Whenever I’m offered an endorsement or ambassadorship, I study it carefully. It has to be a product or brand that I use or I will use. At naniniwala ako na Beko is a perfect fit for me, not only because they have appliances like cookers, refrigerators and ovens but also because their values as a brand in providing healthier lifestyle to Filipino families align with mine,” said Judy Ann.

KathNiel Joins PayMaya With "BalikBayad"

Top-rated actors Kathryn Bernardo and Daniel Padilla were officially
unveiled as the latest brand ambassadors for PayMaya’s “BalikBayad”
campaign, which encourages Filipinos to experience the most
rewarding mobile wallet app in the country today which gives them
cashback and other perks for their cashless transactions via PayMaya.

Teen Royalties Kathryn Bernardo and Daniel Padilla come back to share the many rewards you get when you “Don’t Pay Cash. PayMaya!”

After more than a year of not being seen together on-screen, “Teen Royalties” Kathryn Bernardo and Daniel Padilla reunite for an action-packed project that sees them sharing the many perks and rewards of going cashless through PayMaya’s “BalikBayad” campaign.

Serving as a follow-up to PayMaya’s widely successful “Don’t Pay Cash. PayMaya!” campaign last year which gave birth to a catchy video and jingle set to the tune of the hit ‘90’s Eraserheads song “Ligaya,” the “BalikBayad” campaign sees Kathryn and Daniel in action-packed scenes teaming up to beat a common foe–cash.

Jollibee officially introduces Maja Salvador as the newest face of Super Meals

Media and fans come face-to-face with the fast food brand’s latest multi-faceted celebrity endorser

The Jollibee Team with singer, dancer, and award-winning actress Maja Salvador.

Jollibee officially launched award-winning Filipino actress, singer, dancer, Maja Salvador as the newest celebrity endorser of their all-star offering, the Jollibee Super Meals.

Maja, a multi-talented star and self-professed loyal Jollibee fan since her childhood, was a suitable choice for the Philippines’ leading fast food company. She reveals that she and her family have always loved having her favorite Jollibee meals during both special occasions and craving moments. She loves combining different Jollibee favorites and especially when she’s super hungry.

Bianca Gonzalez Is Our Favorite Storyteller

Bianca is adept at using social media and is one of the most followed and watched in the online world in the Philippines. She has also put the power of social media to good use.

On social media, she bills herself as a storyteller. Bianca currently has 6.3 million followers on Twitter, 1.8 million followers on Instagram, and 2.7 million followers on her Facebook page. Her feed shows a mix of her family life with husband JC and their 21-month old daughter Lucia, her thoughts for the day, her home and travel tips, her observations on topics big and small. She is also known to post about issues that affect all of us: traffic, climate change, education, government, even food, beauty and or parenting. Sometimes she gets into a testy twitter exchange with netizens like when a twitter user tweeted: "So what if there is martial law"? An irked Bianca shared a video of martial law survivors who recounted their experiences on the regime. She admonished netizens not to joke about it, but also educated them on the difference of martial law then, and martial law now, under the 1987 Constitution. This, among many other topics she gets into, and sometimes gets into trouble with, all to share what she believes in.

Pambansang Bae is Now A #SelfieExpert!

As Alden soared into bigger heights with AlDub, he has become one of the most bankable endorsers in the country. And the latest brand who became his new partner with his lifestyle also soared into the number two spot in the Android Smartphones in the Philippines, OPPO Camera Phone.

The brand became aggressive with marketing their latest phones which boasts of unique innovations and has earned the title of Selfie Expert.

Karylle is first celebrity endorser of Status Salon

These days, Karylle dabbles into almost everything – singing, hosting, acting, writing, musical theater, songwriting.

She is seen on TV almost everyday hosting the ABS-CBN noontime show “It’s Showtime.” She is also currently promoting her newest album “K,” under PolyEast Records.

She also makes sure that she performs onstage every now and then, Just last weekend, Karylle was one of the performers of the 45th anniversary show of the Cultural Center of the Phillippines “Musikal,” a historic coming together of more than 200 local theater performers in the country. She reprised her Sita role from last year’s “Rama Hari” revival.

Skil Celebrates 90th Anniversary With "May Tiwala Ako!" Campaign

Leading power tool brand Skil kicks off its 90th anniversary with a celebratory campaign dubbed “May Tiwala Ako”, a tribute to its loyal users who have placed their trust in the brand. The campaign centers on building long-term relationships with the brand’s consumers and pays homage to its real users which include the professional workers, freelancers, small scale businesses, and tradesmen.

Chef’s Noodle Finds A New Face With Sam Concepcion

Sam Concepcion may be in the news today but this is just a small thing compared to the list of activities he is doing which will involved a major concert. More promotions for the singer, dancer and actor Sam for his album and also a new endorsement with the Korean Restaurant Chef's Noodle which has now 5 branches in the Philippines.

He is now the newest addition to the roster of celebrity endorsers of Chef’s Noodle, including Grace Lee and the newly-wed couple Lloyd and Shamcey Supsup-Lee. 

Being an accomplished young man, Sam can now add Chef's Noodle as a new brand he can be ever proud of and also  a place where he can experience his favorite Korean cuisine. With Chef's Noodle expanding to more restaurants in the future it is fitting to have a great set of Korean food-loving endorsers that will bring more local touch to the international brand.

Live Fresh Live Lout With Mentos

If you thought you knew everything there is to know about newly-minted Mentos endorser Matteo Guidicelli, then think again. 

Sure, we've all watched him grow into one of the most exciting young leading men around, but there's so much more to this crush-worthy guy than meets the eye.  For example, you'd be surprised that he and Oscar winning actress Whoopi Goldberg share a connection. 

Well...sort of.

“I sang in a black gospel choir. It was an unforgettable experience. Singing in different churches in South Side, Chicago was life-changing. It felt magical,” the half-Italian hottie shared with mentos. 

Guess who loves Christmas Shopping at The SM Store‏

Christmas is just around the corner and The SM Store is already feeling generous! We're giving away P5,000 to 1 lucky winner who can guess who our Christmas endorser is!

Mechanics:

1. Watch the video (The SM Store Love Christmas Teaser) & guess the name of The SM Store’s Christmas endorser.

2. Like and share the teaser video on your Facebook with the caption “(your guess) loves Christmas shopping at The SM Store!”

3. Make sure your Facebook profiles are on Public to be eligible to win.

Check out the video below for some clues...

Meet Flawless' New Endorser!

When we had our encounter with the people behind the trusted name in skin care , Flawless, they said that they have a lot in store for the year 2013. They had this campaign with posters and billboards that they have something in the bag, and now they finally revealed that she is Jamie Curtis-Smith. 

The younger sister of Anne Curtis, who is very known to be a fashionista, Jamie has now started her own career and now making waves in showbiz step by step. We had the privilege to talk to her in the BlogCon where she shared her beauty secrets and also what is her lifestyle nowadays that reflects the modern teen filipina.

Jamie shared that she indeed busy with alot of schedules but still finds time to bond with her sister and the family. She is also studying as of the moment yet can still do projects left and right. Well these activities can affect the face and skin, but as the new FLAWLESS endorser she will join the other celebrities like Lorna Tolentino, Richard Gutierrez, and Iza Calzado.

Want to know her beauty secrets? read on...