Skil Celebrates 90th Anniversary With "May Tiwala Ako!" Campaign

Leading power tool brand Skil kicks off its 90th anniversary with a celebratory campaign dubbed “May Tiwala Ako”, a tribute to its loyal users who have placed their trust in the brand. The campaign centers on building long-term relationships with the brand’s consumers and pays homage to its real users which include the professional workers, freelancers, small scale businesses, and tradesmen.

Skil remains dedicated to providing real users with high quality products that are reliable, durable, repairable and affordable – ensuring customer satisfaction. In line with its anniversary, Skil is launching a new product lineup, which consists of ergonomically designed power tools that highlight the brand’s heritage and global expertise. Professional tradesmen and amateur builders will see and experience products that get the job done such as Lithium-ion powered cordless screwdrivers, drill drivers, and the new range of Skil impact drills.

“2014 is a milestone year for Skil. We are fully committed to enhancing the quality of life with more revolutionary and affordable products,” says William Go, Bosch Power Tools Country Sales Director. “Skil constantly innovates and improves its product lineup. In doing so, we are able to provide our users with a holistic experience that keeps up with the ever-changing construction industry.”

The trusted brand has a lot in store for its consumers this year, with the Real Traffic Roadshow with Norman Black headlining the brand’s activities. Skil partnered with several malls nationwide to reach out and bring Skil’s product excellence to more end-users. Discounts, warranty promos, and free Skil merchandise await consumers in upcoming roadshows.
“Our partnerships with our regional retail partners enable us to connect with more people across the country,” says Skil Brand Manager Martin Valenzuela. “We aim to continue bringing Skil’s product excellence to real users and forge long-term partnerships with them.”

Beyond its power tools, Skil is committed in strengthening its relationship with local communities through community-building and youth development. The Paint the Town Red initiative reaches out to chosen communities where Skil builds basketball courts for the community members to enjoy. Skil also conducts hands-on workshops and vocational training for community members, and donates tools to participating barangays. The

power tools donated will be used to educate men and women on how to use them as an alternative source of livelihood.

To date, Skil has exceeded its original target of completing 40 basketball courts in the country and will mark its 56th structure in Tacloban in June of this year. Since the program’s inception in October 2012, Skil has already reached 29 cities and over 6,000 residents across the Philippines.

“Paint the Town Red is a sustainable effort by Skil to contribute to grassroots youth and community development,” says Norman Black, Skil Brand Ambassador. “I hope that we are able to inspire more real users and youth through Skil’s programs and activities.”

As Skil commemorates its 90th year, the leading power tool brand expresses its gratitude for the support and trust of its partners and users who believe in what the brand stands for. Skil remains steadfast in providing real users with high quality products and inspiring men and women towards the improvement of their livelihood and sustainable development through community enhancement initiatives.

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