SKELE-TOES #WHATTHEHECKISTHAT CAMPAIGN LAUNCH
AT THE 2012 FILA POLO CUP
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The honorable JunJun Binay, Mayor of Makati, and Dr. Elenita Binay, wife of Vice President Jojo Binay, will also be gracing the occasion.
“What the heck is that?”
This isn’t a question usually heard in Fila-hosted parties, certainly not in the Fila Polo Cup, but the company is anticipating a few raised eyebrows, a bit of head-scratching, and a lot of #whattheheckisthat comments from the crowd with the launch of the unique Skele-Toes campaign.