#FILApinas 2014: Meet and Greet at Megamall

FILA Philippines family continues to grow with more fans, stores, and now endorsers. They first had Borgy Mantoc, Georgina Wilson and Tim Yap. Then they supported and got the Philippine Rugby Team of more known as The Philippine Volcanoes when they were able to qualify for the Rugby World Cup Sevens in Russia on 2013. And this year, in celebration of the only athlete for the winter Olympics in Sochi Russia, Michael Martinez, now joins the roster as the new endorser of the global brand FILA.

FILApinas Meet and Greet the Philippine Volcanoes

Fresh from their recent win against UAE last month, The Philippine Volcanoes are now getting closer to the Rugby World Cup that will be held in Russia, and to give back the love and support of their Filipino fans, they had their meet and greet at FILA stores which is also the official apparel partner of the Philippine Rugby Team.

One of their stops are Robinsons Galleria and SM Megamall held this June 15, 2013. Team members of the Volcanoes like Joseph Mattews, Matt Sanders, Sean Lynch, Gareth Holgate, Keneth Stern, Michael Letts, Patrice Oliver were there to meet Filipino fans who went to the FILA store to mingle with them and also ask for autographs.

SM Father's Day' Twit-Stagram Promo

OH MY DAD!!! Join our 'Father's Day' Twit-Stagram promo and get a chance to win Fila & J-Springs watches and P5,000 Salvatore Mann GC!!! Check it out now!

MECHANICS:
1. Follow @thesmstore on Instagram.
2. Follow @thesmstore & @salvatoremann on Twitter.
3. Upload your favorite photo of your dad on Instagram.
4. Link your Instagram photo to your Twitter with the caption: “Oh My Dad, I want to win! #thesmstoreOMD”.
5. Tweet the promo poster with the same caption.

JUDGING:
1. The (10) entries will be selected every week starting from June 3 until June 28.
2. The top (10) of each week will be part of the final forty (40)
3. Two (2) runner-ups will be chosen and will get the consolation prize.
4. Best photo wins the grand prize.

PAGTUTULUNGAN.ORG: Atletes in Action Run For School Kids in Iligan

Even after almost half a year, the victims of the Typhoon last December is still in a recovery stage, and as the school year starts this June, there is the scarcity of classrooms for students. 

To raise funds for the rehabilitation of schools in Iligan City that were destroyed by Typhoon Sendong, an international humanitarian-sports organization is holding a running event on July 7.

Titled "Schools Run for School Rooms" (SRSR), the run led by Athletes in Action (AIA) will be participated in by student runners from major universities in Metro Manila, groups from government agencies, private corporations and chirches, as well as running enthusiasts.

The run will be held at the Bonifacio Global City in Taguig. Assembly of participants is at 4 am., as gun start at 5am.

EVENTOLOGY: FILA Polo Cup with Fila Skeletoes

SKELE-TOES #WHATTHEHECKISTHAT CAMPAIGN LAUNCH 

AT THE 2012 FILA POLO CUP

All eyes are traditionally fixed on the action when the “sport of kings” is played, but at this year’s edition of the Fila Polo Cup, another feature may be stealing a big chunk of that attention from the field.  Fila will be launching a head-scratchingly unique campaign at the event where fans of the revolutionary Skele-Toes four-toed shoes could stand to win a starring role in a travel & lifestyle documentary.  Just to turn a few extra heads, Skele-Toes will also be on the feet of endorsers and event hosts Tim Yap, Borgy Manotoc, Georgina Wilson, and  Abs Abdelkader.

Since 2003, the Cup has been one of the brightest highlights of the local sports calendar, not just for the action but also for the glitz and glamour.  The 2012 Fila Polo Cup is set to outshine the rest once again with a fun-filled roster - aside from the Skele-Toes #whattheheckisthat campaign launch, there will be performances by the band Articulo, a special Dexter Santos choreographed dance number with styling by Leeroy New, installation art by Denis Lagdameo, and JM Rodriguez will be singing the National Anthem.  Of course, FILA’s first couple Cris and Butch Albert will be gracing the occasion, along with FILA  VP of Advertising Ana Abad Santos.  Butch will again lead his team for the Low Goal Game while Tessa Prieto-Valdes and Cris Albert will do the Ceremonial Toss for the High Goal Game.  Over-all event director is Rem Zamora.

The honorable JunJun Binay, Mayor of Makati,  and Dr. Elenita Binay, wife of Vice President Jojo Binay, will also be gracing the occasion.

“What the heck is that?”

  

This isn’t a question usually heard in Fila-hosted parties, certainly not in the Fila Polo Cup, but the company is anticipating a few raised eyebrows, a bit of head-scratching, and a lot of #whattheheckisthat comments from the crowd with the launch of the unique Skele-Toes campaign.