KIX, the ultimate TV destination for action entertainment, officially launched today a nationwide search for the toughest Pinoy called R U Tough Enough? (RUTE). Kicking off the search is the ambassador of RUTE, reality star and actor Daniel Matsunaga. Together with Moises Torcator, a strongman from Manila, Daniel pulled a truck loaded with 18 KIX girls for a distance of 18 meters to demonstrate their toughness and ask Filipinos nationwide “Are you tough enough?”
“KIX is an action channel that epitomizes toughness and the spirit of a champion. Our MMA (mixed martial arts) fight events, action movies, and action series all showcase people and characters who have persevered through tremendous hardships and obstacles. We want to bring this spirit of endurance and perseverance to life by launching a nationwide search for the toughest Pinoy. We hope to find a person who is just as tough, if not tougher, than the action heroes and heroines that populate our channel,” said Andy Chang, Senior Vice President, Marketing of Celestial Tiger Entertainment in Hong Kong.