Skincare has evolved with technological breakthroughs that continue to identify causes of skin damage, as well as preventive and restorative treatments that address specific problems to make our skin more vibrant and healthier-looking. However, with each milestone in the science of skin, we have yet to master the biggest beauty secret of all: sunscreen.
Daylong, from the makers of Cetaphil, is now taking the advocacy in encouraging everyone to commit to using sunscreen every day.
Daylong brand manager, Jon Lee, stresses the importance of using sunscreen daily. Backed by information from the World Health Organization and Daylong’s study into everyday UV levels, Jon reveals, “Sun exposure in the city is not at all that different from the beach. UV radiation levels can get as high in the urban environment as when you’re out of town. Even indoors, the sun’s rays could still seep through windows or bounce off from walls or surfaces – and even laptops, video screens, and room lighting emit radiation. When we deal with daily UV exposure, we’re talking about accumulated, cellular damage, which translates to both cosmetic problems such as wrinkles and skin health problems like photodermatitis and melanoma.”