Kwentong Jollibee “Apo” shows gratitude to grandparents’ selfless love

Moving the hearts of millions once again, Jollibee, in collaboration with McCann World Group Philippines, released the latest installment to the hit #KwentongJollibee series, titled “Apo” (Grandchild) in time for Grandparents’ Day on September 10.  

Inspired by the unique love and care that grandparents give, the short film depicts the story of an elderly couple and their little but meaningful milestones as they happily raise their beloved grandson.  

#YOLOLO & #YOLOLA Only Live Once!

Grandparents. They’re the quiet yet amused voice that says yes when our parents say no. They never forget a birthday, even if sometimes, they forget how to spell your name. And for some unfathomable reason, the meals they cook are always the best. Win or lose, they always have a warm smile and comforting hug waiting just for us. Their presence keeps us grounded, because they represent our roots. They remind us of home.

Grandparents have a special place in everyone’s hearts that a day was declared just for them! This September 7, make your grandparents feel loved, the way they’ve done for you all life.

SM Supermalls believes in the value of family, so they’ve lined up special treats and activities that you and your grandparents can enjoy, in honor of their special day:

The Araneta Center honors grandparents on September 8, Grandparents’ Day

Our lolos and lolas hold a special place in our hearts. We never fail to be fascinated whenever they tell us stories about their youth, and we love how they dote on us even when we’ve grown out of our pigtails and sandos. They discipline us, but they also always make sure we get to indulge on life’s simple pleasures. We cannot thank them enough for being such a big part of our lives.

This Grandparents’ Day, you can turn the tables and show your grandpa and grandma your love and appreciation by spending the day bonding at the Araneta Center. On September 8, create beautiful and memorable moments with your lolo and lola at Making Memories, a special photo exhibit showcasing life’s precious moments. The photo exhibit will also include tips on how to strengthen brain power.