Each year,
SM City Fairview holds a fashion show that aims to promote mall’s fashion
retail stores and to brand SM City Fairview as a fashion haven of the North
East Metro in the long term. For this
year, SM City Fairview will be taking it a notch higher by staging again a
major fashion show to be dubbed as “Lookbook” on August 24, 2012, 6pm at the
Annex Atrium, SM City Fairview.
The
“Lookbook” Fashion Event will revolve around fashion trends of the season in
diverse styles, statements and inspirations. The over-all concept is hinged
towards digital and new media such as Facebook, Instagram, Wordpress, Twitter,
etc. which are all meant to be shared.
Why Look Book?
In these
times when a day is not complete without checking on Facebook, Twitter, Tumblr
and Instagram, communication is
everything. And everything is about SHARING.
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