BPI and SMART launches new and exciting ‘BPI Load SMART and Win!’ Promo

The Bank of the Philippine Islands (BPI), through its mobile banking platform BPI Express Mobile, together with SMART Communications, Inc. introduced its newest mobile banking prepaid reloading promo that gives mobile banking clients a chance to win SMART Money cash credits.

Recently launched at the SMART Jump Experience Center in SM Megamall Cyberzone, the “Load Smart and Win” promo rewards loyal users of BPI Express Mobile's SMS-based mobile banking through SMART.

“BPI and SMART commits to continuously offer fast, secure, and easy mobile banking to our mutual clients. We want to make even the most basic of transactions, like prepaid reloading, extraordinary by rewarding our clients through the ‘Load SMART and Win Promo’,” said Mr. Frederick Faustino, AVP, Mobile Banking Channel, Bank of the Philippine Islands.

“The promo is both SMART and BPI’s way of rewarding our customers for their continuous patronage of our service,” said Mr. Lawrence Ferrer, Head of Financial Services, SMART Communications Inc.

To enroll in BPI Express Mobile SMS-based mobile banking, SMART subscribers only need to text “enrolltheir 10-digit BPI, BPI Family Savings Bank, or BPI Direct account number2-digit Joint Account Indicator (JAI)**” to 3274 and follow the instructions via SMS.

This promo will run from October 15, 2013 to January 15, 2014.

Per DTI-NCR Permit number 8821, Series of 2013.

For more information about BPI Express Mobile visit www.bpiexpressonline.com.

PHOTO SHOWS(L-R):Mr. Jake Alejo, Brand Manager, BPI Express Mobile, Ms.Lissy Relova, Assistant Product Manager, Smart, Financial Services, Mr.Frederick M. Faustino, AVP, Mobile Banking Channel, Bank of the Philippine Islands and Mr.Lawrence Ferrer, Head, Financial Services, Smart Communications Inc.

*Cash to be credited to newly created Smart Money Account **Joint Account Indicator or JAI is the 2-digit number on the lower right portion on the face of the BPI ATM card.

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