Nickelodeon Kicks Off 20 Years of SpongeBob SquarePants Celebrations in Asia!

One hour special “SpongeBob’s Big Birthday Blowout” premieres on 12 July

Get ready for the “Best Year Ever” as Nickelodeon celebrates 20 years of SpongeBob SquarePants! Nickelodeon pays a sponge-rific tribute to one of the most iconic TV series and characters ever created, with celebrations across all platforms. SpongeBob launched on 17 July 1999 and has reigned as the number-one kids’ animated series on TV for the last 17 years, generating a universe of beloved characters, pop culture catchphrases and memes, toys and merchandise, movies, a Tony award-winning Broadway musical, and legions of fans across the world.