Nickelodeon Kicks Off 20 Years of SpongeBob SquarePants Celebrations in Asia!

One hour special “SpongeBob’s Big Birthday Blowout” premieres on 12 July

Get ready for the “Best Year Ever” as Nickelodeon celebrates 20 years of SpongeBob SquarePants! Nickelodeon pays a sponge-rific tribute to one of the most iconic TV series and characters ever created, with celebrations across all platforms. SpongeBob launched on 17 July 1999 and has reigned as the number-one kids’ animated series on TV for the last 17 years, generating a universe of beloved characters, pop culture catchphrases and memes, toys and merchandise, movies, a Tony award-winning Broadway musical, and legions of fans across the world.



The Best Episode Ever

The festivities kick off with the premiere of SpongeBob’s Big Birthday Blowout, an original mixed live-action and animated one-hour special on Friday, 12 July, 6pm (PH). Adventures await the eccentrically optimistic SpongeBob and his best pal Patrick as they journey to the surface world and come across a few familiar characters during lunchtime rush at The Trusty Slab restaurant.

In the lead-up to the Blowout, fans can enjoy some of the most memorable SpongeBob episodes with the Best Moments Ever Special from 1-5 July, 4pm (PH). The laughs keep on coming with the Best 48 Hours Ever, a Sponge-athon with your favourite Bikini Bottom friends on 13-14 July at 12am (PH).

The Best Art Collabs Ever

Secret Fresh – a collective of Filipino artists representing a variety of mediums, including graffiti, paintings and sculptures, art toys, street wear fashion, furniture and other innovations of classic and modern designs combined – is collaborating with Nickelodeon to mark SpongeBob’s 20th anniversary. Secret Fresh artists have reimagined SpongeBob to create limited-edition art, figurines and prints. These unique creations will be announced soon and will be available to consumers in the coming months. Nickelodeon is also collaborating with artists around the world to create unique interpretations of SpongeBob.

20th Anniversary Celebrations in Asia

SpongeBob’s 20th Anniversary celebrations are underway across Asia. During the Hari Raya season, SpongeBob celebrated with fans in Paradigm Mall Johor Bahru in Malaysia with a gigantic inflatable which made it into the Malaysia Book of Records as the biggest inflatable cartoon character in the country. Singapore will be celebrating with a SpongeBob PartyPants event to mark 20 years on air. Japan will be kicking off celebrations at Tokyo Summerland, one of the largest waterparks in Japan; while in China, Nickelodeon is collaborating with internationally renowned artists whose unique creations will be available for sale at an exhibition pop-up in Shenyang’s MIXC mall. There will also be publishing and merchandise collaborations with Johnny Lau (creator of Singapore’s Mr Kiasu) and Faza Meonk (creator of Indonesia’s Si Juki) later this year.

SpongeBob SquarePants is currently seen in 208 countries and translated into more than 55 languages.  The series is created by Stephen Hillenburg. Marc Ceccarelli and Vincent Waller serve as co-executive producers. SpongeBob SquarePants is produced by Nickelodeon in Burbank.

About Nickelodeon

Nickelodeon, now in its 40th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The brand includes television programming and production in the United States and around the world, plus consumer products, digital, location based experiences, publishing and feature films. For more information or artwork, visit http://www.nickpress.com. For more information about Nickelodeon in Asia, visit www.nick-asia.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIAB).

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