Psy, who skyrocketed to worldwide fame with “Gangnam Style,” has signed as Asiana Airline’s (OZ) new honorary ambassador. The Korean pop star, whose real name is Jae-Sang Park, has been credited for boosting Korean pop music or K-POP’s popularity on a global scale, and helping to widely promote Korea as an international brand.
Under the agreement, Asiana will fly Psy in top class seats to any Asiana destination worldwide for one year. In turn, the pop star will support Asiana’s internal corporate events, PR and marketing projects, and through video shoots as Asiana’s honorary ambassador for social networking sites like Twitter and Facebook.
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