Shoppers claimed over 14 million vouchers within the first two hours of the sale
Shoppers were excited for the 12.12 Big Christmas Sale, Shopee’s most joyful year-end celebration, with an over 13 times uplift in the number of items sold in the first 2 hours of December 12 compared to an average day.
Key trends in the Philippines in the first 2 hours of 12.12
Many waited for 12.12 to shop for daily essentials and make bigger household purchases to maximize their savings. Health & Personal Care, Women’s Apparel, and Home & Living were the most popular product categories among Filipinos. To look their best for reunions, shoppers prioritized skin care with over 600,000 products sold, followed by women’s tops. They also shopped for home decor to get their houses decked out for holiday celebrations.
To enjoy lower prices on their holiday purchases, shoppers raced to snag free shipping, cashback, and discount vouchers, with over 14 million vouchers claimed.