"The Purge: Election Year" Hauls $30.9-M Opening Gross in North America‏

Universal Pictures' new suspense thriller “The Purge: Election Year” opened to an exceptional $30.9 million and on target to make $34 million over the July 4 holiday weekend, according to Variety.

That’s a solid return for a film that cost only $10 million to produce and another summer success for Blumhouse Productions, the micro-budget producer of profitable franchises such as “Insidious” and “Paranormal Activity.” The two previous installments, 2013's “The Purge” and 2014's “The Purge: Anarchy,” debuted to $34.1 million and $29.8 million, respectively.

James DeMonaco, who directed the previous two “Purge” films, returned behind the camera, with Platinum Dunes co-producing the project. The sequel follows a presidential candidate (Elizabeth Mitchell) campaigning to end the purge, a legally sanctioned night of lawlessness.

"Zootopia" Spoofs Posters of Blockbuster Films‏

The hype behind “Star Wars: The Force Awakens” is brushing off to the animals of Disney's “Zootopia” as the latest film from Walt Disney Animation has released a batch of new posters, spoofing four of the biggest films of 2015, including “Star Wars: The Force Awakens,” “Jurassic World,” “Cinderella” and “Fifty Shades of Grey.”

Rookie bunny cop Lt. Judy Hopps of “Zootopia” is transformed into Daisy Ridley’s Rey in “The Furce Awakens,” Cinderella’s glass slipper gets stretched out for a “Cinderelephant” poster, giraffes roam the Earth in “Giraffic World” and Christian Grey becomes Mr. Lemming in “Fifty Shades of Prey.”

Not to be outdone, an original new one-sheet art of “Zootopia” has likewise been revealed.

REEL DEAL: "Jurassic World" Devours P250-M in 5 Days!‏

The Philippines joined in the global dino-mania as local audiences marched to “Jurassic World” this weekend, pushing the action-adventure to a five-day opening weekend gross of P250.1-million. This was announced today by a spokesman of United International Pictures which distributed the film through Columbia Pictures.

Starring newly minted action superstar Chris Pratt, the movie takes place 22 years after the horrific events of the original “Jurassic Park” and is set on a fully functional park called Jurassic World.

The film's opening weekend gross represents the 2nd biggest June opening ever, eclipsing former No. 2 “Man of Steel” at P247-million. Reigning champion is still “Transformers: Age of Extinction” at P250.3-million, but only by a hair line. Over-all and all-time, “Jurassic World” now ranks as the 6th biggest opening weekend in the industry.

REEL DEAL: “AVENGERS: AGE OF ULTRON” Shatters Records With P339.83-M In 5 Days

Marvel's “Avengers: Age of Ultron” practically rewrote the record books as it bowed with a five-day opening weekend gross of a staggering P339.83-million nationwide – the biggest ever opening weekend in Philippine history. This was announced today by a spokesman of Walt Disney Studios Philippines which distributed the film.

Launching in highest-ever 607 screens nationwide, “Avengers: Age of Ultron” arrived in cinemas with an aggressive marketing push and wild fan anticipation, enabling it to singlehandedly dominate the market. Most exhibitors devoted all their their available screens to the film in order to accommodate the surge of movigeoers.