Reef, the industry leader in beach and surf footwear, is launching its new brand mantra that seeks to unite the world around the fun, freedom and spirit of the beach – Beach Freely.
Beach Freely encourages everyone who steps into the sand or into Reef products to experience the beach in their own way – whether that’s surfing, barbecuing, swimming and enjoying other water sports – and take that fun spirit of the beach with them wherever they go.
With its pristine white sand beaches and surfing spots hailed around the globe as some of the world’s finest, the Philippines has a vibrant beach-loving and surfing community who were there to witness the launch of the campaign at Alabang Town Center. Featuring games, music and all the other things that makes beach parties memorable, Reef invited the crowd to get into the Breach Freely spirit.
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