Leave nothing but your footprint: Reef makes a pledge for cleaner beaches

Dedicated to making sure beaches stay clean and healthy, international beach apparel brand Reef pledges to use the fun, freedom and spirit of the beach to champion a better life for people and planet. 

To achieve this, Reef is targeting to accomplish 1,500 beach clean ups, remove 150,000 lbs of trash, and engage 30,000 volunteers around the world this year, in the hopes that their industry and communities play an equally big role in enacting meaningful change for the planet. 

Reef invites everyone to embrace the fun, freedom and spirit of the beach with ‘Beach Freely’

Reef, the industry leader in beach and surf footwear, is launching its new brand mantra that seeks to unite the world around the fun, freedom and spirit of the beach – Beach Freely.  

Beach Freely encourages everyone who steps into the sand or into Reef products to experience the beach in their own way – whether that’s surfing, barbecuing, swimming and enjoying other water sports – and take that fun spirit of the beach with them wherever they go.  

With its pristine white sand beaches and surfing spots hailed around the globe as some of the world’s finest, the Philippines has a vibrant beach-loving and surfing community who were there to witness the launch of the campaign at Alabang Town Center. Featuring games, music and all the other things that makes beach parties memorable, Reef invited the crowd to get into the Breach Freely spirit.  

Responsible Travel and Surfing highlighted at Reef‘s “Free the Sea Movement 2” in Baler

Reef, a surf and lifestyle brand known worldwide, continues to promote responsible travel and environmental conservation with a fun-filled weekend in Baler for the Free the Sea Movement 2 last September 29 until October 1 , 2017.

In partnership with WWF Philippines, Free the Sea Movement 2 was set in Baler, Aurora, one of the country’s top hotspots for surfing. The exciting three-day event treated guests to a slew of fun activities that had them experience the waves and beauty of Sabang Beach.