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| Director and PR entrepreneur Chris Cahilig receives the Best Branded Digital Ad award for McJim’s “Pitaka” at the 40th Catholic Mass Media Awards (CMMA). |
It may be gratifying to receive international recognitions for our artistic works, but it is ultimately more rewarding when a prestigious Philippine award-giving body acknowledges the sheer amount of talent Filipinos possess when crafting world-class content for the many creative endeavors they get into.
This is the message that trusted leather goods brand McJim Classic Leather wants to convey after its debut short film “Pitaka” (The Wallet) was hailed last November 14 as the Best Branded Digital Ad at the 40th Catholic Mass Media Awards. It is the newest category in the CMMA that recognizes the shift in media consumption of the modern Filipino.
Directed by public relations entrepreneur Chris Cahilig, “Pitaka” is the result of McJim’s groundbreaking and innovative efforts to project the best of Filipino values to the world.
