Based on overnight household data recorded in National Urban Phils. for February 11, Bukod Kang Pinagpala (BKP) scored 14.1 percent household rating versus ABS-CBN’s Precious Hearts Romances Presents (PHRP) 9.9 percent. In Urban Luzon, it scored 15.9 percent household rating compared to PHRP’s 8 percent while in Mega Manila, BKP posted 16.6 percent household rating against PHRP’s 7.6 percent.
Showing posts with label Nielsen TV. Show all posts
Showing posts with label Nielsen TV. Show all posts
Bukod Kang Pinagpala’s pilot episode rates high based on Nielsen Data
GMA Network hits P13.083 billion consolidated revenues in 2011
GMA Network, Incorporated (GMA), the leading broadcast media company in the Philippines, hit consolidated revenues worth P13.083 billion in 2011.
Notwithstanding the absence of P2.054 billion worth of revenues from political advertisements generated in 2010 and the global impact of financial crisis in Europe and slow economic recovery in the US last year, the Company delivered a fairly competitive business performance.
In fact, despite the cutback in the advertising budget of top multinationals whose headquarters are based abroad, the Network’s leadership in nationwide ratings won for the Company a substantial portion of the available ad spend.
GMA Channel 7, the Company’s top performing business unit and the country’s most watched television station, posted an eight-percent revenue growth from regular advertising during the financial period versus the preceding year, more than double the gross national product (GNP) growth rate of only 3.5 percent in 2011.
GMA Network keeps stronghold of nationwide TV ratings lead in February
Broadcast giant GMA Network, Inc. (GMA) maintained its lead in nationwide TV ratings over competitors this February, according to broadcast industry's more trusted ratings service provider, Nielsen TV Audience Measurement.
Based on February 1 to 29 household data (February 26 to 29 based on overnight ratings), GMA posted an average of 36.3 household share points, ahead of ABS-CBN's 30.4 points by
5.9 points; and TV5's 14.6 by 21.7 points.
Using an average of 5 viewers per television household, these numbers translate to around 1.1 million more viewers tuned in to GMA over ABS-CBN and almost 4 million over TV5 from all over the country.
Leading across all dayparts in Mega Manila, GMA kept its stronghold of its bailiwick area, which now comprises more than 59 percent of total television households nationwide. The Kapuso Network registered a total day average of 41 share
points,
up by a notable 16.1 points from ABS-CBN's 24.9 points, and up by 26.3 points from TV5's 14.7 points.
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